Society has paid much attention to ethical issues in recent years. Two decades ago, customers started to be more aware of the importance of including moral matters in their purchasing decisions. As a consequence, socially ...

The situation of motorbikes being heavily used and air pollution can be seen most clearly in urban areas with economic growth, as well as high population density like Ho Chi Minh city. Electric motorbikes are viewed as ...

For decades, the quality of service has turned into a topic of severe inquiry that has just arisen lately in the form of self-service technology (SST), which implies drastically on how consumers’ interaction with companies ...

With the current digital era, the use of social media and social media marketing has become crucial in the marketing strategies of businesses. Understanding the impact of social media marketing on purchase intention is ...

In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ...

This research was conducted with the purpose of exploring factors of employees' commitment with the automotive industry in Ho Chi Minh City. Six independent variables (Teamwork, Bonus and incentive, Promotion, Creative ...

This study focuses on university students' acceptability and use of mobile learning systems. It focuses on their behavioral intentions and the factors influencing adoption, centered on students' experience at VNU-HCMC ...

In the context of increasing consumer demand for convenient products, the ready-to-drink tea industry in the Vietnamese market is also experiencing robust growth amidst fierce competition among beverage brands. Beverage ...