Influence Of Organizational Culture Of Employee Gen Z's Commitment In Automotive Industry

Abstract

This research was conducted with the purpose of exploring factors of employees' commitment with the automotive industry in Ho Chi Minh City. Six independent variables (Teamwork, Bonus and incentive, Promotion, Creative and risk taking, training and development, Hybrid working) make up the research model created and used as the theoretical framework for this study, which was based on a review of the literature of earlier similar studies, and one dependent variable (Employee commitment). This study employs the quantitative method as its primary methodology, using many statistical techniques with the use of SPSS software version 20.0, including reliability analysis, exploratory factor analysis (EFA), correlation analysis, and regression analysis. 227 Vietnamese respondents in Ho Chi Minh City who received the questionnaire and provided 227 valid replies. The study's findings demonstrated that, aside from the elimination of the component Perceived Satisfaction during EFA testing, two out of six independent variables, namely Creativity and risk-taking and Training and development, had an impact on consumers' intentions to utilize mobile payment services. The rest of them are recorded as having no moderating effect on the relationship of Teamwork - Employee commitment, and Bonus and incentive - Employee commitment, Promotion - Employee commitment, and also Hybrid working - Employee commitment respectively. In conclusion, this study had limits, just like every other research, but via the process of gathering and analyzing data, it nonetheless produced a number of noteworthy recommendations for the Vietnamese automobile industry and future research in the linked field.