HCMIU Thesis: Recent submissions
Now showing items 121-140 of 5948
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Examining The Effect Of Online Review On Purchase Intention: A Study Of Skincare Products On Shopee In Vietnam
(2024)Purpose: The digital era has witnessed a massive increase in online purchasing and the speedy flow of information. Aside from traditional marketing, today's consumers may obtain product information from a broader range ... -
Factors Influencing Students' Satisfaction And Intention To Use Food Delivery Applications: A Survey In Ho Chi Minh City
(2024)This study investigates the factors influencing students' satisfaction and intention to use online food delivery (OFD) services in Ho Chi Minh City, Vietnam. With the rapid growth of the OFD industry and the increasing ... -
How online reviews and users' expertise and involvement affect travelers' trust and hotel rebooking intention - A study in HCMC
(2023)The purpose of this study is to identify the online review factors that influence HCMC hotels' rebooking intentions. Despite the considerable amount of research conducted worldwide on the subject of traditional ... -
Impart Of Ethical Leadership On Employee Innovation Work Behaviour In Viet Nam: Exploring The Mediating Role Of Knowledge Sharing And Its Tacit-Explicit Dimensions
(2024)The Vietnamese manufacturing industry is undergoing significant transformation, driven by increasing globalization, technological advancements, and rising competition. To remain competitive, Vietnamese manufacturing ... -
The influence on social media and green mindfulness on intention to purchase green products of Ho Chi Minh city student
(2023-10)This research investigates the affect of social platforms and environmental mindfulness on the green buying decisions of Gen Z in Ho Chi Minh City, Vietnam. The research applies a positivist philosophy, deductive ... -
The impact of green practices on green image, customers' attitude and willingness to pay: An investigation in Phe La milk tea chain
(2023)Purpose: This study investigated whether customers’ perceptions of green practices significantly affect their perception of green brand image and attitude towards purchasing intention which is aimed to develop a ... -
Factors Affecting Generation Y's Intention To Use Qr Code Payment In Vietnam
(2023)This thesis examines the adoption dynamics of QR code payments among Generation Y (Gen Y) in Vietnam, a pivotal demographic for the country's digital economy. It explores the evolution of payment methods and analyzes ... -
Determinants Of The Purhase Intention Of Cruelty-Free And Vegan Cosmetic Products: Evidence Form Vietnamese Customers
(2024)The evolution of digital platforms provides effective communication means that benefits marketers' promotion strategy and brand's value. Moreover, this is a great way to spread the concept of veganism and ethical ... -
The impact of music festivals' experience on tourists' travel experience and destination revisit intention: The case of music festivals in Vietnam
(2023)This study aims to investigate the impact of attending a music festival on an attendee's perception of the host destination and their intention to revisit, within the context of Vietnam. Predicting attendee behavior ... -
Mediator analysis of employee engagement in Vietnamese companies: Role of perceived organizational support, profit, organizartional commitment, and job satisfaction
(2023)This study aimed to investigate how employee engagement affects the relationship between perceived organizational support (POS) and person-organization fit (P-O fit), which are antecedents, and organizational commitment ... -
Understanding consumers' green purchase decision on eco-friendly straws in Ho Chi Minh city
(2023)Environmental issues, especially plastic pollution are a high awareness worldwide issue and have extended to Vietnam. Purchasing green products has emerged as a solution to this challenge. This research objective is ... -
The Determinants Affecting The Continuance Intention To Use Qr Code Payment Service Among University Students In Ho Chi Minh City
(2024)The goal of the study is to analyze the variables influencing students' intentions to utilize QR code payment services in Ho Chi Minh City. This study investigated factors includes perceived usefulness, perceived ease ... -
Investigating students' acceptance of mobile learning system in higher education: A case study of Vietnam national university Ho Chi Minh city
(2023)This study focuses on university students' acceptability and use of mobile learning systems. It focuses on their behavioral intentions and the factors influencing adoption, centered on students' experience at VNU-HCMC ... -
Factors affecting generation Y's customer experience and continued intentions toward QR code mobile payment in Vietnam
(2023)With the ongoing global shift towards digital payment methods, including the widespread use of QR codes, it is crucial to gain a comprehensive understanding of the factors that influence consumers' continued intention ... -
Consumers' perceptions of online E-Commerce ethics and its effects on satisfaction and loyalty: A case of shopee Vietnam
(2023)This research aims to investigate how consumers' perceptions of the ethical practices of Shopee, an online retailer, impact both customer satisfaction and loyalty. The study surveyed 352 Vietnamese individuals who had ... -
The Impact Of Background Fitting In Live Streaming On Purchase Intention For Agricultural Products In Vietnam: A Case Of Farmers Conducting Live Streaming In The Orchard
(2024)The integration of live streaming with agricultural product sales has emerged as a significant trend, particularly in Vietnam, leveraging social commerce to reach consumers. This study, guided by the S-O-R framework, ... -
Review Characteristics Influencing Review Credibility For Health Products On Online Marketplaces
(2024)Ever since the happening of COVID-19, the popularity of e-commerce and the willingness to pay more for health have gradually increased over time. With that, understanding what makes a review credible for consumer health ... -
Sustainability Advocacy Antecedents: How Social Media Content Influences Sustainable Behaviors Among Generations Z In Vietnam
(2024)This study investigates the factors that influence sustainability advocacy by examining how social media content affects sustainable behaviors among Generation Z in Vietnam. The research involves 517 valid participants ... -
In Partial Fulfillment Of The Requirements For Bachelor Of Arts In Business Administration
(2023-05)The key objectives of this study are to investigate the extent to which the features of coffee kiosks can influence consumer satisfaction and repurchase intention, with the proposed factors narrowed down to product ... -
Antecedents To Green Consumption: A Case Amongst Generation Z In Ho Chi Minh City
(2024)The target of this research is to investigate drivers that promote green consumption behaviors in Vietnam, providing essential insights into consumer thinking and actions within the framework of sustainable development. ...