HCMIU Thesis: Recent submissions
Now showing items 681-700 of 6610
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The Impact Of Interaction Factors On Purchase Intention In E-Commerce Liverstreaming: Does Product Type Matter?
(2024)In the rapidly evolving landscape of e-commerce, integrating live streaming has transformed customer engagement, offering a more dynamic purchasing experience. This research explores the influence of live-streaming ... -
Consumers' Attitudes And Purchase Intention Toward Online Food Delivery (OFD) Applications: A Case Of Shopeefood In Vietnam
(2024)Today, technology is an important factor in the development of a country, helping many industries to excel and bringing about significant changes in various sectors and services. Particularly, the integration of ... -
Factors Affecting Purchase Intention Of Young Consumers Toward Sustainable Clothes
(2024)Nowadays, academics and professionals keep an eye on the problems surrounding sustainable and pro-environmental consumption practices. However, further research is required in the context of developing nations to ... -
Exploring The Effects Of Online Environment Characteristics On Gen Z’s Repurchase Intention: A Study In Ho Chi Minh City
(2024)This study investigates the online repurchase intentions of Generation Z consumers in Ho Chi Minh City, utilizing the Stimulus-Organism-Response (SOR) model. Recognizing the rapid growth of e-commerce, the research ... -
The Impact Of Electronic Word-Of-Mouth (Ewom) Via Social Networking Platforms On Customer Purchase Intention - The Case Of Tiktok Application
(2024)Because of the development of technology and the Internet, people are more likely to connect with social media, which has become a vital thing in their daily lives. It is easily seen that Facebook, YouTube, and especially ... -
Factors Affecting Vietnamese Young Consumers’ Impulsive Buying Behaviors For Beauty Products Via Live Commerce: The Case Or Callmeduy Livestream On Tiktok
(2024)Captivating the remarkable development of social commerce and TikTok, this study investigates this prospect realms, focusing on the live-streaming feature on TikTok. Drawing on the theoretical framework of the ... -
The Impact Of Peer Influence, Self-Efficacy And Academic Engagement On Gen Z's Academic Performance In Vietnam
(2024)Education is crucial for the growth of a country in terms of economy and social life since it empowers individuals and enables them to improve their standard in their daily lives. In Vietnam, there are increased cases ... -
Green Innovation, Knowledge Management, And Organizational Performance: A Study Of The Vietnamese Public Sector
(2024)There is increasing demand on the public sector to improve the performance of organizations and solve sustainability-related problems. In the context of the Vietnamese public sector, This study emphasizes the knowledge ... -
Factors Affecting Customers’ Purchase Intention On Food Delivery Apps: A Consumer Value Perspective
(2024)This research explores the determinants of consumers' intention to utilize food delivery apps (FDAs). In recent years, FDAs have gained tremendous popularity due to their ease of use and speed of service (Kaur et al., ... -
Analyzing Determinants Influencing The Purchase Behavior Towards Green Cosmetic Product Among Vietnamese Generation Z Consumers: An Investigation Through The Theory Of Planned Behavior
(2024)This study aims to investigate the factors that influence the intention and purchasing behavior toward green cosmetics among Gen Z consumers in Vietnam by expanding the framework of the Theory of Planned Behavior. The ... -
Factors Influencing Employee Withdrawal Behavior In The Workplace: Case Study Of Generation Z In Vietnam
(2024)This study examines the effects of five factors, including organizational commitment, job motivation, job satisfaction, job expectation, and employee training and development policy, on the job attitudes of Vietnamese ... -
Electric Vehicles Purchase Intention Among Young Consumers In Vietnam
(2024)Electric vehicles (EVs) are one of the crucial factors that can contribute to reducing emissions, air pollution, and fuel depletion. To analyze that behavior, the theory of planned behavior (TPB) is often used. However, ... -
Factor Influencing Entrepreneurial Intention Of University Students In Ho Chi Minh City Through The Application Of The Theory Of Planned Behaviour
(2024)One of many major goals in the economic development strategy is promoting entrepreneurship as well as unemployment reduction around the world. Recognizing the significance of entrepreneurship in Vietnam's economic ... -
The Effects Of Leaders' Motivating Language On Employee Positive Mood, Job Satisfaction, And Performance
(2024)The research endeavors to explore the connections among various types of motivating language employed by leaders, the positive mood of employees, their job satisfaction, and their job performance across multiple sectors ... -
The Role Of Knowledge Management On Enhancing Sustainable Organizational Performance With A Focus On Vietnam: Exploring The Mediating Influence Of Green Innovation
(2024)In response to a world that is changing quickly and becoming more ecologically conscious, this research aims to investigate how knowledge management helps Vietnamese businesses achieve their goals for green innovation ... -
The Influence Of Brand Image And Brand Personality On Brand Loyalty In Sports-Inspired Footwear Within Vietnam’s Sportswear Industry
(2024)A recent study conducted in Ho Chi Minh City, Vietnam sheds light on the factors driving brand loyalty in the country's sportswear market. Researchers sought to understand how customers perceive and connect with ... -
The Influence Of Short-Video Marketing Features On Purchase Intention: The Case Study Of Uniqlo Vietnam On Youtube Platform
(2024)The expansion of various short-video social media platforms led to their widespread use among a large number of users. To leverage this ongoing trend, marketers and advertisers have to put in a relentless effort to ... -
The Impact Of Sustainable Packaging Of Bottled Water On Customers’ Purchase Intention In Vietnam
(2024)The study examined the factors that impact consumers' intention to buy environmentally sustainable packaging for bottled water in Vietnam. The findings of this study enhance our understanding of the purchasing behavior ... -
The Mediating Role Of Trust On Social Motivation And Purchasing Intention Dynamics
(2024)This study investigates how trust mediates the dynamics between consumers' engagement with social media and their online purchase intentions in the fashion industry in Vietnam. Drawing on a theoretical framework that ...