The Effects Of Leaders' Motivating Language On Employee Positive Mood, Job Satisfaction, And Performance

Abstract

The research endeavors to explore the connections among various types of motivating language employed by leaders, the positive mood of employees, their job satisfaction, and their job performance across multiple sectors in Vietnam. Employing a quantitative methodology, the study utilized partial least square structural equation modeling (PLS-SEM). A survey was administered to 479 participants across diverse industries in three provinces of Vietnam encompassing Ho Chi Minh City, Dong Nai, and Hanoi. The results indicated that leaders' motivational language styles (specifically, uncertainty-reducing, empathetic, and meaning-making) directly influenced the positive mood of employees. However, only uncertainty-reducing and meaning-making language styles directly impacted employee job satisfaction. Additionally, the study confirmed further associations, revealing the positive effects of positive mood and job satisfaction on employee job performance. Consequently, indirect effects between the independent variables (leaders' motivating language) and dependent variables (employee job satisfaction and performance) were also observed. Recognizing the importance of employee job performance, job satisfaction, and positive mood based on the empirical findings, leaders can develop tailored communication strategies and policies to enhance employee performance and provide guidance on the effective use of the three types of motivating language. Furthermore, this research serves as a foundational resource for subsequent analyses of leaders' utilization of motivational language, as it represents one of the first academic inquiries into this aspect of leadership communication in Vietnam.