| dc.description.abstract | The research endeavors to explore the connections among various types of
motivating language employed by leaders, the positive mood of employees, their job
satisfaction, and their job performance across multiple sectors in Vietnam. Employing
a quantitative methodology, the study utilized partial least square structural equation
modeling (PLS-SEM). A survey was administered to 479 participants across diverse
industries in three provinces of Vietnam encompassing Ho Chi Minh City, Dong Nai,
and Hanoi. The results indicated that leaders' motivational language styles (specifically,
uncertainty-reducing, empathetic, and meaning-making) directly influenced the positive
mood of employees. However, only uncertainty-reducing and meaning-making
language styles directly impacted employee job satisfaction. Additionally, the study
confirmed further associations, revealing the positive effects of positive mood and job
satisfaction on employee job performance. Consequently, indirect effects between the
independent variables (leaders' motivating language) and dependent variables
(employee job satisfaction and performance) were also observed. Recognizing the
importance of employee job performance, job satisfaction, and positive mood based on
the empirical findings, leaders can develop tailored communication strategies and
policies to enhance employee performance and provide guidance on the effective use of
the three types of motivating language. Furthermore, this research serves as a
foundational resource for subsequent analyses of leaders' utilization of motivational
language, as it represents one of the first academic inquiries into this aspect of leadership
communication in Vietnam. | en_US |
