Supply chain design for the agricultural products in Vietnam: A case study of sim wine in Kon Tum Province

Abstract

According to cultural diversity and wide-variety of natural resources, especially, people who lived in highlands areas of Viet Nam has long been produced many feature products. However, the current chain for kind of products are limited that affect the profit of producers. In the research, as a case study of sim wine which made from Sim fruit (Rhodomyrtus tomentosa) in Kon Tum province, Central Highlands in Vietnam, is a potential product that have a special taste of alcoholic beverage with the scent of flower and natural healing properties related to reduce join pain, prevent cancer, anti-aging and so on. Meanwhile, this product is facing various problems of production activities, demand fluctuation, wine markets consumption and inefficient network designed. By this case, the paper aims to propose an adequate supply chain for sim wine by generating factory design, facility planning and logistic systems from suppliers to the end consumers. To sum up, the improvement in this research help to increase and develop the competitive scenario of sim wine in domestic and global markets. Keywords: Supply Chain Network Design, Wine supply chain, Facilities planning, Global wine value chain, Wine market analysis