• Applying Sense Of Belonging To Organize LGBT Event: The Case Study Of Vietpride Event 

  Pham, Tran Quynh Nhu (2024)

  In the context of the current situation where the LGBT community is not fully accepted in Vietnam, promoting and raising awareness about the concepts and image of the LGBT community has a positive impact on this ...

• The Impact Of Ethical Leadership On Work Engagement: The Mediating Effect Of Workplace Spirituality 

  Le, Vo Hanh Nguyen (2024)

  The importance of workplace spirituality has become increasingly vital in the period of the Fourth Industrial Revolution. Recognising and addressing the spiritual needs of employees is crucial to effectively managing ...

• The Effects Of Leaders' Motivating Language On Employee Positive Mood, Job Satisfaction, And Performance 

  Nguyen, Vinh Phu (2024)

  The research endeavors to explore the connections among various types of motivating language employed by leaders, the positive mood of employees, their job satisfaction, and their job performance across multiple sectors ...

• The Role Of Knowledge Management On Enhancing Sustainable Organizational Performance With A Focus On Vietnam: Exploring The Mediating Influence Of Green Innovation 

  Vo, Ngoc Y Nhi (2024)

  In response to a world that is changing quickly and becoming more ecologically conscious, this research aims to investigate how knowledge management helps Vietnamese businesses achieve their goals for green innovation ...

• The Influence Of Brand Image And Brand Personality On Brand Loyalty In Sports-Inspired Footwear Within Vietnam’s Sportswear Industry 

  Tran, Nguyen Khanh Ha (2024)

  A recent study conducted in Ho Chi Minh City, Vietnam sheds light on the factors driving brand loyalty in the country's sportswear market. Researchers sought to understand how customers perceive and connect with ...

• The Influence Of Short-Video Marketing Features On Purchase Intention: The Case Study Of Uniqlo Vietnam On Youtube Platform 

  Nguyen, Xuan Truong (2024)

  The expansion of various short-video social media platforms led to their widespread use among a large number of users. To leverage this ongoing trend, marketers and advertisers have to put in a relentless effort to ...

• The Impact Of Sustainable Packaging Of Bottled Water On Customers’ Purchase Intention In Vietnam 

  Chau, Thanh Nhan (2024)

  The study examined the factors that impact consumers' intention to buy environmentally sustainable packaging for bottled water in Vietnam. The findings of this study enhance our understanding of the purchasing behavior ...

• The Mediating Role Of Trust On Social Motivation And Purchasing Intention Dynamics 

  Pham, Gia Long (2024)

  This study investigates how trust mediates the dynamics between consumers' engagement with social media and their online purchase intentions in the fashion industry in Vietnam. Drawing on a theoretical framework that ...

• Selecting An Mba Program: An Analysis Of Institutional Characteristics, Student Characteristics And Information Sources 

  Lam, My Nhi (2024-06)

  In the aftermath of COVID-19 and the resulting economic downturn, the job market has become highly competitive across all industries and countries. As a result, the demand for MBA education has increased globally, as ...

• Exploring The Impacts Of Eco-Innovation And Green Organizational Culture On Organizational Performance In The Public Sector's View. 

  Dang, Tran Ngoc Nhu (2024)

  Given the blossoming of eco-innovation in various industries, the public sector also shifts its focus to this phenomenon. Their interest is not only in eco-innovation practices but also in the reciprocal relationships ...

• Research On Quality System, Customer Satisfaction, Customer Loyalty In Fashion Industry: Case Study Of Uniqlo 

  Nguyen, Phan Thai Binh (2024)

  Uniqlo is one of the world's largest Apparel Fashion firms. Uniqlo's business strategy integrates the entire clothing making process, from planning and design to production, distribution, and retail. This research's ...

• Information Sought By Potential Mba Students From Social Media Via E-Wom: A Content Analysis Approach. 

  Nguyen, Pham Minh Anh (2024)

  In the contemporary landscape of internet integration, students, in the context of global competition for higher education, increasingly turn to social media platforms for information, impacting the decision-making process. ...

• Examing factors influence customers' repurchase intention on e-commerce platforms: The role of trust transfer and the moderating effect of neuroticism 

  Nguyen, Ngoc Thanh Mai (2024)

  Electronic commerce, or known as e-commerce, has recorded a rapid growth in recent years and impacted many aspects of our life, following with the popularity of e-commerce platforms meeting the online shopping needs ...

• Flexible Capacity Planning Under Uncertain Demand 

  Vo, Dinh Anh Triet (2024)

  This thesis is created to explore strategies for adaptable capacity planning uncertain demand scenarios, driven by the inefficiencies of current methods during economic downturns. Businesses have been shifting their ...

• Optimizing Agricultural Materials Trucking Under Capacitated And Time Window Vehicle Routing Problem: A Case Of Loc Troi Group 

  Truong, Hai My (2023-07)

  The primary subjects covered and explored in this study will be the delivery of agricultural materials by the Loc Troi Group with Vehicle Routing Problem under capacitated and time window constraints. To maximize profits ...

• Demand Forecasting And Supplier Evaluation For Sustainable Order Allocation With Multiple Products 

  Huynh, Uyen My (2023-08)

  This study's major goal is to suggest an integrated method for choosing sustainable suppliers and allocating orders. This paper specifically tries to achieve three goals. First, an appropriate analysis is carried out ...

• Multi-Criteria Decision Making And Machine Learning For Inventory Classification: A Case Of L'oreal 

  Nguyen, Trang Quynh Nhu (2023-07)

  For a long time, beauty has always attracted women, so there are many care and beauty products for women. However, in recent years, men's care and beauty have also become popular. Therefore, the beauty industry has ...

• Capacitated Vehicle Routing Problem With Windows (Cvrptw): A Case Study Of Phu Si Distribute 

  Vu, Thanh Cong (2023-02)

  Capacitated Vehicle Routing Problem with Time Windows (CVRPTW) is considered to be a NP-hard problem and multi-objective problem with a time window, the capacity and the number of vehicles are limited, which is a complex ...

• Analysis And Optimization Of Traffic Flow By Using Simulation: A Case Study In Ly Thai To Roudabout 

  Bui, Hoang Duy (2023-08)

  Traffic congestion in cities nowadays has been a negative influence on not only traffic participants but also the environment as well. It limits people’s level of satisfaction and creates lasting engine smoke in the ...

• Enhancing Traditional Genetic Algorithm In Bin Packing Problem 

  To, Nguyen Minh Anh (2023-07)

  The Bin Packing Problem (BPP) is a well-known NP-hard optimization problem with various practical applications. This paper focuses on solving One-Dimension Bin Packing Problem (1D-BPP) by improving the efficiency and ...

View more