Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 81-100 of 3130
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Investment efficiency and ownership types - Empirical evidence in Vietnam
(2021)All financial market influencers place a high value on financial performance. In the framework of an economy that is constantly changing and developing with intense competition, this generates both obstacles for investors ... -
Factors affecting purchase intention towards affiliate marketing programs in Vietnam
(2021)Purpose – The aim of this research detailed in this paper is assessing respondents' attitudes regarding affiliate marketing programs, which are utilized including advertisement, information and connection between the ... -
Factors influencing consumer's intention to buy counterfeit products
(2021)Nowadays, buying and selling non-authentic goods has become very common, causing harm to consumers and society as a whole. Therefore, this study was conducted to investigate the factors affecting the intention to buy ... -
The impact of consumer's motivation on consumer's attitude toward Facebook personalized advertising and purchase intention
(2021)Today, the number of people using Facebook and social networks is increasing, making social media marketing an indispensable communication channel for brands. In the 4.0 era with breakthroughs in technical and scientific ... -
Trade credit and bank credit - The case of Vietnamese market
(2021)One of the key important roles of financial managers is to figure out a good strategy for satisfying daily operation expenses. Despite the traditional methods such as raising new capital, using loans from bank ... -
Government intervention & investment efficiency : Evidence from Vietnam
(2021)The research studies about the government ownership's impact on the investment efficiency of the enterprises in the transitional market - Vietnam by using the model of Tobin's Q about the interaction between investment ... -
Factors affecting sales of sellers on e-commerce platform in Vietnam - The case of Shopee
(2021)Over the last decade, Vietnam has seen a strong growth of E-commerce with the emergence and expansion of platforms. According to a Statista report, Vietnam E commerce value have reached 12 billion USD in 2020 – a huge ... -
Do board characteristics and ownership status affect firms' earning management activities?
(2021)With the development of the financial market, there are more and more investors who join the stock market for the purpose of seeking profit. These activities affect the allocation of capital, which are the factors ... -
Factors affecting e-wallet usage in Vietnam - Middle-aged and young customers
(2021)In recent years, the e-wallet which is also known as an electronic wallet has become an important technology in our modern society. Consumers may quickly acquire services and things with only several clicks, without ... -
Exploring Vietnamese Backers’ Motivations For Making A Financial Contribution In Incentive - Based Crowdfunding
(2021)This research focuses on determining key motivations that drive backers to make a financial contribution to crowdfunding projects in Vietnam. Quantitative research through a survey is utilized to analyze the individual ... -
Influence of Consumer Knowledge and Perceived Consumer Effectiveness on Green Purchase Behavior through the Theory of Planned Behavior
(2021)Using the theory of planned behavior, the purpose of this study is to get a thorough understanding of consumer knowledge and perceived consumer effectiveness toward green product purchase. A total of 272 responses were ... -
The relationship between institutional ownership and firm value
(2021)This paper is intended to observe and investigate the relation between institutional ownership and firm value in the Vietnamese market, more specifically, the effect of domestic institutional investors, foreign ... -
Factors affecting passenger repurchase intention - A case of Korean air
(2021)The study aims to analyze and evaluate the determinants of Vietnamese passengers’ repurchase intentions in the airline industry, in the context of Korean Air. A questionnaire was directly delivered to 367 respondents ... -
Factors affecting consumers' purchasing behavior toward dairy products : The case of TH True Milk in Ho Chi Minh City
(2021)TH True Milk is the pioneer in producing organic and clean dairy products following the European and American organic standards for human health. Currently, besides TH True Milk, there are a large number of dairy product ... -
The effect of transformational leadership on employees' positive mood and job engagement - A study of hospitality industry in Ho Chi Minh city
(2021)The purpose of this study is to establish which aspects of Transformational Leadership from four categories (Idealized Influence, Individualized Consideration, Inspirational Motivation, and Intellectual Stimulation) ... -
Determinants influencing performance of employees in public organizations - The case study of Ho Chi Minh city
(2021)It is no doubt the fact that public sector is successful when organizations prioritize human resource matters. Thus, many countries make huge investment in improving employee performance in the public sector, and it ... -
The impacts of CSR on brand loyalty - A study in Vietnamese cosmetic industry
(2021)According to Maignan & Ferrell (2001), corporate social responsibility (CSR) is described as a complex definition with certain elements. The overall cost for businesses to tackle all facets of corporate social ... -
Modeling the influencer marketing extensions' effect on personal brand image
(2021)The research is conducted with an aim of proposing and testing the structural model which implies the impact of Influencer Marketing extensions on their Personal Brand Image. The prominent study strives to evaluate the ... -
Factors affecting young Vietnamese adults' satisfaction of food delivery applications - A case in Ho Chi Minh
(2021)Purpose- This research aimed to explore the factors that make young Vietnamese adults satisfied towards the usage of food delivery applications. The case was in Ho Chi Minh city. Design/methodology/approach- The ... -
The effect of growth opportunities on capital, structure under the moderating effect of state ownership - Evidence from non-financial companies listed in Ho Chi Minh stock exchange (HOSE)
(2021)The aim of this study is to analyze the relationship between capital structure and growth opportunity and to examine the moderating effect of state ownership on this relationship. With the original sample of 352 ...