Business, Economics, Finance, Accounting, Management: Recent submissions
Now showing items 81-100 of 2987
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The Impact Of Privacy Concern And Coping Mechanisms On Citizens’ Continuance Intention Of Using E-Government: The Case Of Vietnam
(2024)In Vietnam, the hospitality sector is recognized as one of the more well-liked ones. More specifically, the Hospitality industry today is growing strongly and contributing to promoting economic growth, especially after ... -
Exploring Young Consumers' Intention Toward Green Products: A Case Of Co Me Cosmetic In Viet Nam
(2024)This study aimed to examine the factors affecting young consumers’ behavioral intentions toward green products in South Vietnam, specifically focusing on Co Mem Green Cosmetics. The research framework comprises five ... -
How Entrepreneurial Motivation And Venturing Self-Efficacy Induce Entrepreneurial Intention Among Engineering Students?
(2024)In recent years, entrepreneurship study has drawn more attention from academics and decision-makers due to its critical role in fostering economic growth and providing innovative solutions to some challenging societal ... -
The Challenges In Achieving Work-Life Balance And Its Impact On Female Teachers In Bien Hoa City
(2024-06)The attainment of a satisfactory equilibrium between work and personal life remains a considerable obstacle for female teachers, particularly in regions like Bien Hoa City. This research aims to examine the specific ... -
In Partial Fulfillment Of The Requirements For Bachelor Of Arts In Business Administration
(2024)The objective of this study is to examine the impact of incorporating gamified elements on user preference in ZaloPay, a mobile payment platform. A quantitative approach was employed, using an online questionnaire ... -
An Empirical Investigation Into The Determinants Of Consumer Loyalty Towards Green Brand - Case Study Of Cocoon Vietnam.
(2024)With perceived environmental value and perceived environmental transparency serving as beginnings, this study aims to investigate the relationship between customer loyalty in green brands, self-brand connection, and ... -
Addiction And Compulsive Buying In Short-Form Video Application: The Case Of Tiktok
(2024)Purpose: The study set out to discover how short form video features exert influences on addiction and compulsive buying within the context of Opponent Process Theory alongside engagement and FoMO. Method: The research ... -
The Mediating Role Of Anti-Brand Community Engagement In The Relationship Between Negative Emotional Relationship And Negative Ewom
(2024)Recent study indicates that brands are now being perceived as social entities that have a significant impact on how customers interact with one other and with consumer groups that have a tendency to oppose a particular ... -
Green Knowledge Acquisition And Green Performance: The Mediating Role Of Ambidextrous Green Innovation, The Moderating Role Of Organizational Green Culture And Ambidextrous Leadership
(2024)This study explores how efficiently green knowledge acquisition (GKA) influences green performance (GP) within Vietnamese small and medium-sized enterprises (SMEs). It examines the mediating roles of green knowledge ... -
The Effect Of Country Of Origin And Consumer Ethnocentrism On Brand Equity Of Cosmetics Product In Ho Chi Minh City
(2024)The cosmetics market in Vietnam, especially in Ho Chi Minh City, has high consumer demand but lacks a dominant monopoly brand. This presents an opportunity for cosmetic brands to rapidly develop if they can capture ... -
Consumer Purchase Intentions Motivated By Computer Generated Imagery (Cgi) Influencers In Viet Nam, Case In Facebook
(2024)The thesis examines the effect of virtual influencers vs actual influencers in influencer marketing, with an emphasis on aspects such as beauty, social interactions, and trustworthiness on customer buy intentions. Data ... -
Impacts Of Celebrity Endorsement On Brand Trust As A Mediating Factor And On Brand Awareness: Case Of Minh Tu Endorsing Tresemme
(2024)Focusing on consumer perceptions of the brand through celebrity endorsement in Vietnam, this study utilizes the example of supermodel Minh Tu endorsing the TRESemmé brand. It investigates the influence of celebrity ch ... -
The Mediating Role Of Emotional Exhaustion And Job Satisfaction In The Relationship Between Workplace Ostracism, Customer Incivility And Turnover Intention In The Hospitality Sector In Vietnam
(2024)The tourism and hospitality industry is making a major contribution to the growth of the global economy, not to mention Vietnam (Statista, 2024). Yet, employee turnover intentions constitute serious managerial concerns; ... -
Negative Celebrity Publicity Influencing On Consumers' Attitude Toward The Celebrity And The Endorsed Brand: The Case Of Vietnamese Generation Z
(2024)Purpose – This research aims to investigate consumers' perceptions of celebrities and brands when negative publicity involving the celebrities arises. Literature review – Prior research on celebrity endorsement, negative ... -
Factors Influencing Repurchase Intention When Shopping Online: Case Study Of Tiktok Shop
(2024-06)TikTok Shop, a new e-commerce platform, has achieved significant success in the industry, reaching amazing revenue milestones. It has emerged as a formidable rival to well-established heavyweights in the business, like ... -
Decoding Consumer Behavior: Unraveling The Factors Driving Online Purchasing Decisions On Shopee In Vietnam.
(2024-06)Vietnam is a developing country where e-commerce is becoming increasingly widespread and gradually gaining more users. E-commerce is at the forefront of the trend in buying and selling. This study focuses on examining ... -
Factors affecting employee engagement: The case of MB bank in Ho Chi Minh City
(2023)Purpose - The purpose of this research is to clarify the meaning of employee engagement and find the factors that have the strongest affect on employee engagement, thereby helping MB Bank in Ho Chi Minh City implement ... -
The effect of the country-of-origin, brand trust and brand satisfaction on the customer's online purchase intention: Case study of Vietnam's generation Z in fashion industry
(2023)Recently, the 4.0 industries have been developing in different countries. And the fashion market is also developing with technology. There are different online channels and commerce to sell clothes from different fashion ... -
Investigating the efficiency of the Vietnamese six socio-economic regions education system with dea approach
(2023)Education plays an essential role in human capital, economic growth, and social development. One of the important components of human capital investment in children is household educational expenditure. In Vietnam, the ... -
Examining The Relationship Between Digital Content Marketing And Purchase Intention: Insights From Vietnam
(2024-01)In the digitalized era, the development of searching for digital content is expanded since it helps marketers build marketing strategies effectively. This paper aims to investigate the relationship between digital content ...