Evaluate trade promotion program of Chuong Duong beverages joint stock company

Abstract

The main objective of dissertation is to provide a better understanding of distribution channels, especially trade promotion is considered. Trade promotions have become an increasingly important element of the marketing mix and should be studied in addition competitors when analyzing trade promotion at one company. This research contains two parts to discuss the topic “Evaluate the effectiveness of trade promotion for agents in south – eastern region at Chuong Duong Joint Stock Company”