Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications

Abstract

This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public relations today, especially in foreign companies”.

PR helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among group and institutions. It serves to bring private and public policies into harmony.

One note here is “public is any group of people who share common

interests or values in a particular situation-especially interests and values they might

be willing to act upon. When a public has a relationship with organization, the public

is called a stakeholder, meaning that is has s stake in organization or in an issue potentially involving organization.”

The study will try to find out what the true behaviors of PR are in some specific companies. To scrutinize whether they the same with what were said, just name a few:

PR is one component of a firm’s corporate affairs activities. The goal of PR is to track public attitudes, identify issues that may elicit public concern, and develop programs to create and maintain positive relationships between a firm and its stakeholders.

PR can be used to promote the firm, its people, its ideas, and its image and can even create an internal shared understanding among employees.

PR can improve the public’s general awareness of a company and can create specific images such as quality, innovativeness, value, or concern for social issues.

However, are they all the things that PR can do? Therefore, in order to come up with exact results on PR roles, necessary research learning about Clients’ behaviors towards PR is necessary.