Customer attitudes toward Facebook advertising post - The case of Pepsi Vietnam

Abstract

The development of communication and advertising industry has led to the diversion of corporate marketing. Facebook has become a remarkable communication channel that businesses are interested in besides other traditional media channels. As this is a new potential environment, which help marketers achieve effective advertising strategy. SPSS Analysis will be the method of analyzing data founded. The study results showed that the proposed model is quite consistent with the analysis. The analytical results of the research will be not only useful for Pepsi Vietnam but also other FMCG companies that want to look for a suitable advertising option.