Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Actual Buying Behavior"

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Bridge The Gap Between Vietnamese Young Consumers’ Purchase Intention And Actual Buying Behavior For Sustainable Fashion

Pham, Nguyen Phuong Thuy (2024)

This study investigates the variables that determine the likelihood of Vietnamese consumers buying sustainable apparel items, as well as the obstacles that prevent this intention from translating into actual purchasing ...