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HCMIU Thesis
Business, Economics, Finance, Accounting, Management
Bachelor of Business Administration, Economics, Finance and Accounting
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HCMIU Thesis
Business, Economics, Finance, Accounting, Management
Bachelor of Business Administration, Economics, Finance and Accounting
Filter by: Subject
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Filter by: Subject
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Brand equity; Service quality; Purchase intention (1)
Brand experience, brand attachment, brand trust (1)
Brand identification (BI) (1)
brand integration (1)
brand loyalty (1)
Brand loyalty; Brand choice (1)
Brand loyalty; Consumer behavior (1)
Brand loyalty; Social networking sites; Consumer behavior (1)
Brand name products; Advertising -- Brand name products (1)
brand negativity (1)
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