dc.description.abstract | Social media platforms serve as a crucial source of validation for tourists in their decisionmaking process, particularly with respect to destination selection. Prospective travelers
often rely on social media to generate ideas for potential destinations, subsequently
utilizing these platforms to verify their initial desires. This study aims to evaluate the
Tiktok platform factors that influence the travel decisions of young people in Ho Chi Minh
City. In order to achieve its objective, this study employs the unified theory of acceptance
and use of technology in conjunction with two variables, perceived trust and individual
innovation, in order to assess and test the influence of a particular factor on young people
in a particular area. This particular limit is Ho Chi Minh City. The study's findings, as
interpreted by Smart-pls, suggest that trustworthiness and social influence are the primary
determinants of users' intentions to use Tiktok and their subsequent frequency of use. This
use of youth - the primary target audience - is prevalent. This research survey will
contribute to assessing the factors of the social networking platform Tiktok influence user
behavior in the tourism industry, as well as identifying the factors that enable marketers
and DMOs to use Tiktok more effectively in the tourism industry to promote tourism
destinations. | en_US |