| dc.description.abstract | Information disclosure has been a critical concern when consumers conduct e
commerce transactions. Moving beyond benefits and risks of information disclosure,
this paper applied the expectancy theory of motivation to observe disclosure mechanism
when consumers interact with e-commerce platforms. Indeed, this study investigated
sequencing relationships from various motivations of online information disclosure,
willingness to disclose, to purchase behaviors among consumers in e-commerce
platforms. The mass survey was conducted via paper-based questionnaires distributed
to university students. There were 439 valid cases used to estimate the conceptual
framework by using partial least squares structural equation modelling. It reveals three
distinct motivations of information disclosure (e.g., flow experience, perceived
information relevance, trust in platform) had significantly positive impacts on
willingness to disclose; in turn, willingness to disclose has significantly positive impact
on online purchase behavior. Moreover, flow experience and perceived information
relevance had significantly positive impacts on trust in platform. Lastly, trust in
platform had a significant impact on online purchase behavior. It may bring theoretical
contribution on information disclosure and best practices on disclosure mechanism | en_US |
