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dc.contributor.advisorDang, Thi Uyen Thao
dc.contributor.authorVu, Thuy Cam
dc.date.accessioned2024-03-20T03:09:47Z
dc.date.available2024-03-20T03:09:47Z
dc.date.issued2023
dc.identifier.urihttp://keep.hcmiu.edu.vn:8080/handle/123456789/4920
dc.description.abstractThe factors influencing the adoption of e-wallets are investigated in this study. Using quantitative analysis, the study examines the impacts of perceived utility, perceived usability, social influence, promotional advantages, intention to use e-wallets, and adaptation to use e-wallets. The results show that perceived utility, perceived usability, and advertising all positively influence users' inclinations to use e-wallets, while social influence has no appreciable influence. The study emphasizes the need to enhance perceived usefulness and usability in order to raise e-wallet acceptability. Additionally, it highlights how promotion advantages affect how perceptions of values and intention interact. Businesses and prospective field research can use the findings.en_US
dc.language.isoenen_US
dc.subjectElectronic commerce -- E-walleten_US
dc.subjectManagement -- Marketingen_US
dc.titleExploring The Determinants Of E-Wallet Adoption Among Vietnamese For Cashless Transactions With Promotional Benefits As A Moderating Variableen_US
dc.typeThesisen_US


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