Export Motivation Under Employee’s View: In The Case Of Ho Chi Minh City

Abstract

Currently, the world economies are facing difficulties caused by the post-covid-19 epidemic, in particularly, the world economic recession has had a great impact on many economies including both developed and underdeveloped, Vietnam is no exception. However, through scientific research articles from various official sources, it shows that Vietnam's export industry in the post-pandemic period has developed well. But by 2023, there are two schools of analysis that Vietnam's GDP has two possibilities: It could either rise to 6.2% or fall below 5.1% in 2023. The purpose of this scientific research paper is to provide solutions for SMEs to overcome the difficult economic situation by addressing the relationship between independent factors that have a great influence on export motivation. In this business block, the following issues will be applied to explain the model in the research paper: Reliability test, Convergent Validity, Discriminant Validity, R-square and R-square adjustment of dependent variables’ explanation and Regression Analysis. Subjects in the article are survey candidates who are working in the export market, the sample collected is 83 survey responses. After running the tests, the output here are Managerial Resources, Local firm relationship and Marketing have affected the SMEs export motivation and the Marketing factor shows the strongest value toward the SMEs export motivation. Although all three factors are positive in promoting export motivation for SMEs in Vietnam, with the results returned, the solution to this problem is that Vietnamese SMEs should focus on improving and developing managerial resources and relationships with local businesses to create more conditions, opportunities, and potential for small and medium enterprises. From there, these businesses can focus on marketing development when they have the necessary resources to target larger potential opportunities in the international market.