| dc.description.abstract | In the fields of business and finance, there has been much discussion and
interest on the link between diversity and corporate success. This study attempts to
investigate how diversity affects business performance in relation to the real estate
market. The study looks at whether real estate businesses' strategic focus, which is
defined by diversity, has a major impact on their overall success.
An extensive study of the financial and operational data from a sample of
real estate enterprises is carried out in order to accomplish this goal. To evaluate the
profitability of these businesses, a variety of performance metrics are used,
incorporating market-based metrics like return on assets (ROA), return on equity
(ROE). The association between diversity and company performance is then
investigated while accounting for other pertinent aspects using regression analysis on
the data.
The findings of this study provide valuable insights into the impact of
diversification on firm performance in the real estate market. The results reveal that
strategic focus, as a measure of diversification, has a statistically significant effect on
firm performance. Specifically, it is found that diversification has a negative influence
on firm performance, indicating that a more focused business strategy is associated
with better performance outcomes for real estate companies.
Despite the fact that this study is particularly focused on the real estate
industry, the lessons learned from it may be applied to various fields of business. In
order to give a more thorough knowledge of the link between diversity and company
success, future research may take into account extending the investigation to additional
industries. | en_US |
