Demand Forecasting For Animal Healthcare Industry: A Case Study Of Virbac Viet Nam Company

Abstract

The animal healthcare industry plays an important role in the growth and development of animals by providing food and food supplement. It only can prevent many diseases but also stimulate growth – which are the biggest problems to breeder and farm owner. Beside the quality of products, accuracy in forecasting demand is needed for company to ensure revenue growth. In this case study of Virbac Vietnam company, I compare four difference methods of forecasting: Moving Average, Exponential Smoothing, Decomposition and ARIMA to choose the most suitable one by using the company’s historical data in the past two years. In addition, the line charts of each methods show the gap of forecasting flow to the real demand. This thesis paper end with the result of methods and choosing one in conclusion.