| dc.description.abstract | In transaction business, customer satisfaction plays an ultimately essential role.
Customers can affect businesses in several ways. Good customer service can increase
customer retention and profits. High customer concentration can present a huge risk to a
business if one or a few customers leave. Customer behaviors can influence entire
industries or create new ones. Customer feedback and reviews can make or break the
reputation of a business. Such businesses that produce merchandise to serve customer’s
demands, inventory and after sell services have a direct influence on improving customer
content. This requires high accuracy in simulating a scenario before applying it in reality;
especially in electronic products. This thesis investigates the application of simulation in
inventory management and after sell management to meet customer’s expectations. The
evaluation is then based on the simulation of the system to find errors and propose
improvements. Finally, scenarios are applied in order to predict the products potential to
bring better customer service. | en_US |
