| dc.description.abstract | Meal ordering apps (MOAs) are increasingly being used by consumers to
allow simple and speedy food delivery. Although the previous
studies have investigated the various influences of MOA attributes and their effects on
consumer behavior (Alalwan, 2020; Ray et al., 2019; Wang et al., 2019; Shah et al.,
2021; Lee et al., 2019), research into MOA factors and the processes by which these
properties result in multifaceted customer engagement is rare, particularly in Vietnam.
The theory of planned behavior (TPB) was used in this study to find factors influencing
purchasing intentions in the context of MOAs. The role of each factor in the purchasing
decision was studied as well. Responses were acquired by Google form from 277
MOAs users at the University of Ho Chi Minh City and analyzed using SPSS 20. The
model results confirmed five main determinants of MOA service users' purchase
intention: mobile online reviews, system quality, food quality, service quality, and
restaurant reputation. Based on these observations, the research suggested service
improvements recommendations for MOA providers, restaurants, and delivery firms in
order to achieve greater success with young clients. | en_US |
