Determinants Impact On Students’ Intention To Use Youtube For Learning English

Abstract

The purpose of this research aims to figure out the structural relationships among students’ performance expectancy, effort expectancy, social influence, hedonic motivation, and facilitating conditions on intention to use YouTube for learning English in Ho Chi Minh International University, based on Venkatesh et al., (2012) extended Unified Theory of Acceptance and Use of Technology (UTAUT2). The subjects of this research were all students taking classes in Ho Chi Minh International University that have used YouTube for learning English. Data was collected through the web-page questionnaire survey with 280 valid responses. This study approached a quantitative research method, and the hypotheses were tested by Cronbach’s Alpha, Exploratory Factor Analysis (EFA), and Linear Regression. The outcomes demonstrated the significant influences between all determinants and behavioral intention to use YouTube for learning English. Moreover, the outcomes suggested some empirical comprehension of how social media might assist and improve the students’ English learning purpose which would support students to retrieve of English skills and resolve their English problems. This study will further enhance the growth of educational institution in creating the attractive and innovative academic English contents by contributing a specific perspective of the value of students’ intention to use social media for learning English in Ho Chi Minh city particularly and in Vietnam generally.