| dc.description.abstract | Online FPS games are witnessing fierce competition among video game producers. Many
games have failed and were eventually forced to close due to their inability to attract
players, who can be monetized through in-game purchase to foster the success of the game.
Therefore, the purpose of study is to investigate the influence of several factors (such as
social interaction, skill, challenge, achievement, focused attention) on gamers’ real money
purchase intention of virtual goods in Counter Strike 2. It also examines the how achieving
flow state impacts intention to make purchases, with continuous usage intention serve as
mediated role. Specially, the influence of attitude toward virtual goods and monetary value
for hitting the jackpot on real money purchase intention also explored. The study utilized
PLS-SEM modelling with data collected from 330 participants via Google form, which
were distributed gaming group on Facebook. The results reveal that social interaction, skill,
focused attention have a positive correlation with flow state. Also, influence of flow on real
money purchase intention was mediated partially by continuous usage intention. In
addition, attitude toward virtual goods and monetary value for hitting the jackpot
significantly impacted on real money purchase intention. | en_US |
