The Effects Of Electronic Word-Of-Mouth (Ewom) Credibility, And Experts' Trustworthiness On International Tourists' Trust And Hotel Rebooking Intention In Hcmc - An Analysis Of Mediating Roles Of Trust And Attitude Towards Ewom

Abstract

This study aims to identify factors affecting international tourists' intention to rebook hotels in HCMC. The quantitative approach was used with structured questionnaires in English and sent directly to 250 travelers and backpackers who are staying in HCMC hotels. By using Partial Least Squares Structural Equation Modeling (PLS-SEM), the proposed research model and hypotheses were tested using empirical data. The study indicates that eWOM credibility, experts' trustworthiness, trust, and attitude towards eWOM have significant and positive effects on rebooking intention. Based on the research results, the article proposes managerial implications for generating favorable eWOM and improving the ability to attract international tourists back to HCMC hotels in the future.