Personality Traits As The Antecedents Of Investment Behavior In Cryptocurrencies - Vietnam

Abstract

The purpose of this research is to understand the correlation between two large groups of personality traits, dark personality and big five personality, whether they positively or negatively affect FOMO behavior when investing in the Vietnamese cryptocurrency market. Through this research, investors have a more objective understanding of the cryptocurrency market in Vietnam, the development of the market and deviant behavior in the market - FOMO behavior. The dark trait possesses three variables, which are Machiavellianism, Narcissism and Psychopathy. Meanwhile, the Big Five Personality participates with five independent variables, namely Conscientiousness, Extraversion, Agreeableness, Neuroticism and Openness. The author collected 323 survey samples through google forms on social networking platforms. After being collected, the survey sample will be processed through SPSS version 26 software, with 8 independent variables, 1 dependent variable and a total of 38 items in the survey process. The researcher uses several statistical techniques, such as demographic analysis, descriptive statistics, reliability statistics with Cronbach's alpha, exploratory factor analysis (EFA), correlation analysis, and regression analysis, to assess the hypothesis. The results obtained were 7 accepted variables and 1 rejected variable, Psychopath. The study provides premises to help investors be more wise in participating in the crypto market in Vietnam.