| dc.description.abstract | This study investigates the behavioral impacts on investing decisions among
Generation Z investors in Ho Chi Minh City, with a focus on the Vietnam Stock
Exchange (HOSE). The study focuses into how numerous behavioral characteristics,
such as heuristics, prospecting, herding, and market dynamics, affect the investing
decisions of young investors aged 18 to 29. Using a sample of 300 respondents, the
research evaluates the data using a thorough approach that includes descriptive
statistics, reliability tests, exploratory factor analysis (EFA), confirmatory factor
analysis (CFA), correlation, and regression analyses.
Key findings show that heuristic elements such representativeness,
overconfidence, anchoring, gambler's fallacy, and ability bias have a major influence
on investing decisions. Prospect considerations like as loss aversion, regret aversion,
and mental accounting, as well as herding and market dynamics, all have a significant
impact on investor behavior. The study emphasizes the necessity of understanding these
behavioral factors in order to improve investing decision-making processes, and it
makes advice to young investors on how to reduce biases and improve their investment
strategies. This study adds to the expanding body of knowledge on behavioral finance,
particularly in the context of a developing market like Vietnam, and emphasizes the
importance of focused training activities to increase financial literacy among young
investors. | en_US |
