Research On Factors Affecting Student Gen-Z's Intention To Use Digital Banking: The Role Of Financial Inclusion

Abstract

This study investigates the factors influencing the intention of Gen Z students in Vietnam to use digital banking services, with a particular focus on the role of financial inclusion. Utilizing the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), and the Technology Acceptance Model (TAM), this research examines the behavioral intentions and usage patterns of this demographic. A mixed methods approach, including quantitative surveys and structural equation modeling (SEM), was employed to analyze the data collected from a sample of 355 Gen Z students in Ho Chi Minh City. The findings highlight that Performance Expectancy (PE), Effort Expectancy (EE), and Social Influence (SI) significantly affect the intention to adopt digital banking. In contrast, Facilitating Conditions (FC) did not significantly impact SI, suggesting that while supportive infrastructure is necessary, it may not be the primary driver for this demographic's adoption decisions. Financial Inclusion (FI) emerged as a critical factor, demonstrating its directly affecting role in the relationship between these variables and the behavioral intention to use digital banking. The study concludes that enhancing financial inclusion and leveraging digital platforms can substantially increase the adoption of digital banking among Gen Z, providing insights for policymakers and financial institutions aiming to engage this tech-savvy generation effectively.