Factors Influencing Consumr Purchase Intention Toward Chinese Cross-Border E-Commerce Companies In Vietnam (B2c)

Abstract

Cross-border e-commerce companies are expanding rapidly and have a significant impact on developing nations such as Vietnam. Vietnamese consumers are also aware of international e commerce companies like China and make purchases from their websites. To clarify the reasons influencing the purchase intention of Vietnamese shoppers into Chinese CBEC, this research was conducted. The study focuses on the concept of consumer perceived trustworthiness and value to develops the model . The study also uses the fundamental framework of signaling theory to carefully develop and improve the proposed framework.The author then read through a wide variety of research articles written by earlier researchers, selectively consulted, and applied quantitative methods. This allowed the author to identify a number of factors that were based on the impact of the consumer perceived value-based model on Vietnamese customer's purchase intention, with a total of 400 survey samples being collected for the data.The study points out the importance of vendor's website policy and reputation, as well as customer's sickness in increasing the perspectives of consumers perceived trustworthiness.This study examines the various effects on Vietnamese customers' purchase intentions of various perceived value factors, including price competitiveness, product uniqueness, communication costs, and waiting costs. This is the research article to address the connection between Vietnamese customers and Chinese CBEC.