| dc.description.abstract | The Internet, along with mobile social networks and other digital communication
platforms, has become an integral aspect of the lives of billions of individuals globally. The
proliferation of the internet sphere has resulted in the expansion of interactions between
consumers and consumers, as well as between brands and consumers. The aim of this study is
to examine the attributes of electronic word-of-mouth (eWOM) information, including its
quality, credibility, and utility, and how these influence consumers' behavioral intentions. This
study utilized the information adoption model (IAM), Theory of Reasoned Action, and Social
Exchange Theory to examine the impact of electronic word-of-mouth (eWOM) information on
how consumers intend to purchase and forward eWOM information on mobile social platform.
The study employed a sample size of 269 participants to assess the suggested model utilizing
SPSS SmartPLS software. The participants in this study are Vietnamese consumers aged
between 18 and 35, selected using the convenience sample approach. The findings indicate that
the excellence and trustworthiness of eWOM data have a favorable and direct impact on the
perceived utility of the information. The impact of information usefulness on adopting it is
mediated by one's attitude toward eWOM information. Furthermore, the individual's
disposition towards electronic eWOM information and their willingness to accept and utilize
this information both have a substantial and favorable impact on their behavioral intentions,
including their intention to make a purchase and share eWOM information with others. This
study provides a thorough and scientifically supported analysis of the factors related to eWOM
information in mobile social networks. The findings of this study may also be valuable for
practitioners and managers of online enterprises. The paper encompasses both constraints and
suggestions for further investigations. | en_US |
