| dc.description.abstract | Aim: Customers' eating habits have changed because of meal ordering
applications (MOAs), especially during the COVID-19 pandemic's mobility constraints.
This study uses MOAs to investigate the important variables influencing continuous
purchase intentions under the theoretical framework of the fundamental stimulus-response
(SR) theory. Additionally, this study will examine these variables in relation to Vietnam
using the Grabfood app as a specific example.
Design: In this study, the hypothesis that will be developed will be evaluated
and tested using quantitative methodologies. Young people who live in Ho Chi Minh City
and frequently purchase food online using the Grabfood app make up the research's
targeted population. n = 230 is the number of samples. Online surveys that send out
questionnaires to people directly are one way that data is collected.
Findings: According to the study, there is a positive correlation between the
intention to continuously purchase through MOAs and the quality of the food, the
reputation of the restaurant, mobile online reviews, system quality. The statistical result
indicates that the food quality component has the strongest influence among these factors.
Key word: Meal ordering applications, continuous purchase intentions,
Vietnam, mobile online review, food quality, restaurant reputations, system quality | en_US |
