Understanding The Role Of Marketing Comfort In Shaping Use Intention And Engagement Towards Location-Based Advertising Application

Abstract

It is my pleasure to offer my heartfelt appreciation to all of the lecturers and friends who assisted me in successfully delivering my thesis. First and foremost, I would like to express sincere thanks to my professional advisor, Dr. Ton Nu Ngoc Han, who has always been so dedicated and ready to assist me while I was struggling with my thesis. Dr. Han’s encouragement and support will always be a major motivator for me to pursue my goals after graduation. Thanks to Dr. Han’s expert advice, I was able to choose a viable thesis topic and develop an interest in academic research. Furthermore, I could evaluate and offer data interpretation systematically, something I never imagined I could achieve without Dr. Han’s assistance. You truly are an excellent advisor. Thank you, Dr. Han. To all of the lecturers on the thesis committee, I would like to thank you for your helpful suggestions when I originally submitted my proposal and during my thesis defense to help strengthen my thesis. Your reviews are really valuable. To my friends who actively shared my survey to help me achieve the desired number of respondents, I would not have completed my thesis on time without your assistance. You also gave me helpful advice on research and emotional support. Thank you. Finally, I would like to thank the lecturers at International University for always enabling me to voice my thoughts to broaden my viewpoint, as well as for sharing their significant academic and practical expertise with me when I was a student