| dc.description.abstract | The target of this research is to investigate drivers that promote green
consumption behaviors in Vietnam, providing essential insights into consumer
thinking and actions within the framework of sustainable development. The research
focuses on the Vietnamese context as an emerging nation, recognizing its growing
importance in environmental protection behaviors for sustainable development, and
thus attempting to assess the effects of environmental consciousness on
sustainability awareness, health consciousness, moral obligation, and green
consumption.
The research data is mostly based on self-reported data from Gen Z
people and consumers in Vietnam, using a combination of quantitative approach and
evaluation techniques. This method allows for a more in-depth understanding of the
motivators and constraints connected with green consumption in this particular
industrial and geographical environment.
Despite these limitations, the study gives useful insights regarding green
consumer behavior in emerging markets. It delves into the complexities of how
environmental consciousness, human awareness, and morality influence green
consumption behavior. The research findings emphasize the importance of each
component in encouraging green consumption and refute the prior reasoning in
developing countries.
This paper emphasizes the importance of understanding the local area in
green consumption research, and it serves as a foundation for future research that
could expand to other industries or geographical areas, employing diverse
methodologies to gain a more comprehensive understanding of global green
consumption trends. | en_US |
