| dc.description.abstract | With the ongoing global shift towards digital payment methods, including
the widespread use of QR codes, it is crucial to gain a comprehensive understanding of
the factors that influence consumers' continued intention to use this technology. This
study focuses on investigating how information quality, system quality, service quality,
perceived risk, perceived transaction speed, and optimism influence customer
experience. Additionally, it explores the relationship between customer experience and
the intention to continue using QR code payment. The data for this research was
collected from individuals belonging to Generation Y, aged between 27 and 42 years
old, residing in southern Vietnam (n = 303). Both online questionnaires and paper
surveys were utilized for data collection. The PLS-SEM model was employed to
estimate the proposed hypotheses. The findings of this study reveal the positive effects
of information quality, service quality, perceived transaction speed, and optimism on
customer experience. Moreover, customer experience significantly influences the
intention to continue using QR code payment in a positive manner. However, perceived
risk has a negative impact on customer experience, while the influence of system quality
on customer experience yields inconclusive results. These findings contribute to the
existing literature on QR payment trends among the millennial generation in Vietnam,
providing valuable insights for the development of QR code mobile payment solutions. | en_US |
