| dc.description.abstract | The purpose of this study is to identify the online review factors that influence HCMC hotels'
rebooking intentions. Despite the considerable amount of research conducted worldwide on the
subject of traditional word-of-mouth, there is a scarcity of studies specifically examining this
perspective within the hospitality industry. Hence, in order to assess this interpersonal
relationship, Fan, Miao, Fang, and Lin (2013) utilized a model that integrated the Technology
Acceptance Model (Davis, Bagozzi & Warshaw, 1989).
By effectively managing rebooking intentions, the HCMC hotel organization would make strides
in attracting a greater number of guests as a consequence of the study's conclusions. In light of
the research findings and recommendations, hotel organizations would develop more effective
marketing strategies to influence consumers' perceptions regarding the credibility of online
reviews and the most effective ways to utilize them. On the contrary, hotel organizations in
Vietnam ought to not only enhance their standing through word-of-mouth promotion (EWOM),
but also deliver exceptional service products to their clientele, thereby augmenting revenue and
securing future growth | en_US |
