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dc.contributor.advisorTran, Tien Khoa
dc.contributor.authorTran, Thi Cam Tu
dc.date.accessioned2024-09-30T04:00:15Z
dc.date.available2024-09-30T04:00:15Z
dc.date.issued2023
dc.identifier.urihttp://keep.hcmiu.edu.vn:8080/handle/123456789/6165
dc.description.abstractThe topic "The impact of e-service quality and customer satisfaction on online shopping behavior in the case of Shopee Vietnam" was carried out with the goal of discovering and measuring the impact of e-service quality and customer satisfaction. customers to online shopping behavior in the case of Shopee Vietnam. Using qualitative and quantitative research methods, the author conducted research with n = 405 samples. The results show a strong impact of Website Design impact on Customer satisfaction; Customer satisfaction impact on Online shopping behavior; Website Design impact on E-service quality; Fulfillment impact on E-service quality; Customer Service impact on E-service quality; E-service quality impact on Online shopping behavior; Security/Privacy impact on E-service quality. Finally, based on these results, the author makes appropriate suggestions to develop online shopping customer satisfaction in the case of Shopee Vietnam.en_US
dc.language.isoenen_US
dc.subjecte-service qualityen_US
dc.subjectcustomer satisfactionen_US
dc.subjectshopping behavioren_US
dc.titleThe impact of E-service quality and customer satisfaction on online shopping behavior in the case of shopee Vietnamen_US
dc.typeThesisen_US


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