| dc.description.abstract | In Vietnam, the hospitality sector is recognized as one of the more well-liked
ones. More specifically, the Hospitality industry today is growing strongly and contributing
to promoting economic growth, especially after being stagnant due to the COVID-19
pandemic. Along with strong development comes a shortage of human resources.
Therefore, this research focuses on young human resources (specifically Generation Z in
Vietnam) with the desire to attract potential candidates to join the companies. The focus of
this study was to investigate how employer branding shapes Generation Z's desire to pursue
employment in Vietnam's sector of hospitality.
Referencing previous studies to have a deeper look at this field, the research
paper provides five independent variables and one dependent variable to analyze and draw
results. A quantitative research method is applied in this study. Through 554 valid
responses, the data was analyzed through steps with SPSS software. After analyzing data
from survey responses, the research found that the factors of Payment Attractiveness,
Employer Reputation, Working Environment, and Task Attractiveness favorably influence
Gen's desire to work in the Vietnamese hospitality sector. From those results, this research
aims to contribute to the advancement of building employer brand to help employers attract
potential Gen Z candidates and make recruitment more effective. | en_US |
