| dc.description.abstract | Distance running is a popular sport worldwide, serving as both a beneficial
exercise for entertainment and an essential element of a healthy lifestyle. As a result,
participating in high-quality sporting (marathon) events helps participants realize the
importance of experiential purchases to improve their standard of living. In addition,
satisfaction with event quality is also a factor that assists attendees perceive the importance
of exercise intention and plan to return participation to that event. The study proves how
sport event quality and satisfaction induce regular exercise, experiential purchase, event
revisit and quality of life benefits. The mass survey was distributed among marathon
participants across Vietnam. Total of 287 valid cases were collected for further analysis
with partial least squares structural equation modeling. It found that there were
significantly sequencing relationships from sport event quality, sport event satisfaction,
experiential purchase, to quality of life benefits with all positive impacts. In addition,
regular exercise had a significant positive impact on re-patronage intention. Finally, sport
event quality had a significant impact on quality of life benefits. The study may bring
potential contribution on sports and entertainment management in demonstrating how well run sporting events promote the participants' quality of l | en_US |
