| dc.description.abstract | Uniqlo is one of the world's largest Apparel Fashion firms. Uniqlo's business
strategy integrates the entire clothing making process, from planning and design to
production, distribution, and retail. This research's business strategy and solutions can
be utilized by Uniqlo Indonesia to boost customer awareness, sales, and customer
loyalty.
The development of customer loyalty is a strategic objective for most
companies. There are many different terms used in business today to describe the
process of building customer loyalty. The article describes the benefits of building
customer loyalty and explores the essential strategic considerations for companies
contemplating the development of loyalty initiatives. it also establishes the relationship
between how brands are built and how customer relationships are cultivated in a manner
that leads to loyalty.
The purpose of this study is to assess service quality, customer satisfaction and
customer loyalty of UNIQLO and to find out if the brand image has a positive effect on
customer satisfaction and customer loyalty. The results confirmed that service quality
has a positive direct effect on customer satisfaction as well as customer satisfaction to
customer loyalty and service quality to customer loyalty. In addition, brand image has
a positive moderating effect between customer satisfaction and customer loyalty. The
results from the study include xx male respondents and xx female respondents. In
addition, the study includes reliability analysis, factor analysis, regression analysis and
descriptive statistical analysis.
Brand image can be defined as the consumer's perception of the value
proposition offered by a brand, as noted by Taqi and Muhammad (2020). A strong brand
effectively engages with customers and communicates its unique value proposition.
This perception is influenced by various sources, including the customer's personal
experiences with the brand, their knowledge gained from existing market offerings, and
previous interactions with the company, which collectively shape their perceptions.
Additionally, customers may also establish associations based on the information they acquire about specific offerings in the market. Therefore, brand image represents how
individuals mentally perceive and evaluate a brand, its associated products, or services.
Moreover, it encompasses the symbolic significance customers attribute to specific
attributes of a product or service (Abbas et al., n.d.). | en_US |
