Digital Transformation In Vietnamese Smes: The Perception Of Top Management

Abstract

The contemporary and varied global business environment provides opportunities for organizations seeking innovative methods to outperform competitors and enhance customer value. Furthermore, the digital revolution has the potential to significantly impact small and medium-sized enterprises (SMEs) in Vietnam. By integrating digital technologies and approaches, SMEs can transform their operations, expand into new markets, enhance customer engagement, and drive innovation. This research examines the viewpoints of top management on digital transformation within Vietnamese SMEs through 17 in-depth interviews. The study's results offer practical insights for companies navigating the changing digital landscape. As businesses strive to adjust to shifting market conditions, the necessity of ongoing transformation becomes apparent. For SME leaders initiating digital transformation initiatives or addressing unsatisfactory past results, the study delivers valuable recommendations to address obstacles and achieve successful transformation. As firms encounter challenges in updating current management frameworks, fostering an innovative and adaptable culture at the leadership level is crucial for sustainable digital progress and a competitive edge. The participation of top managers enhanced the resource-based view by shedding light on how leadership understands and fosters effective digital transformation in this swiftly evolving environment. This study makes a substantial contribution to the domains of leadership, business strategies, and organizational development by offering insight into the prospective possibilities and authentic challenges that would be encountered when implementing digital transformation in businesses.