dc.description.abstract | This study aims to investigate the impact of hotel nature-based solutions (NBS)
on hotel guest loyalty through the mediation of their well-being and satisfaction, especially in
the context of Vietnam's hospitality industry. Consumer preferences in the hospitality industry
have changed significantly over the last decade. Travelers today increasingly prioritize
experiences that focus on fitness, health, and sustainability (Kim & Ritchie, 2020). Recent
environmental behavior and public health literature has demonstrated the critical role that green
spaces, both indoor and outdoor, play in enhancing people's mental and emotional well-being
(Pietilä et al., 2015; Van den Bosch and Sang, 2017; Vujcic et al., 2017; Xu et al., 2018).
However, little research has been done on how green physical environments, also referred to
as nature-based solutions, affect customer loyalty, particularly in the hotel industry. Hence, this
study tends to close this gap. This study used a quantitative approach by collecting data through
online questionnaires. 287 valid responses originating from people who went to hotels at least
once, were received. Partial least square structural equation modeling was performed through
the SmaprtPLS software to test the proposed hypotheses. The results show that nature-based
solutions have a significant positive effect on hotel guests' well-being perception. This directly
contributes to increased guest satisfaction and, finally, leads to higher guest loyalty. | en_US |