Determinants Of Over-The-Top (Ott) Viewing Behavior: Examining Switching Intention And Consumer Retention - A Case Study Of Netlix In Vietnam
| dc.contributor.advisor | Nguyen, Que Tien | |
| dc.contributor.author | Nguyen, Thuy Hang Nga | |
| dc.date.accessioned | 2024-10-07T06:08:17Z | |
| dc.date.available | 2024-10-07T06:08:17Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://keep.hcmiu.edu.vn:8080/handle/123456789/6264 | |
| dc.language.iso | en | en_US |
| dc.title | Determinants Of Over-The-Top (Ott) Viewing Behavior: Examining Switching Intention And Consumer Retention - A Case Study Of Netlix In Vietnam | en_US |
| dc.type | Thesis | en_US |
