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dc.contributor.advisorNguyen, Hang Giang Anh
dc.contributor.authorDoan, Lap Quoc
dc.date.accessioned2025-02-12T03:45:46Z
dc.date.available2025-02-12T03:45:46Z
dc.date.issued2024-02
dc.identifier.urihttp://keep.hcmiu.edu.vn:8080/handle/123456789/6411
dc.description.abstractThe conclusion of the COVID-19 era resulted in a significant decrease in client shopping demand due to the impact of the Tet recession, particularly affecting electronic items. An optimized portfolio may effectively address several issues faced by firms, such as improving the Inventory Turnover Ratio and reducing operational expenditures. Thegioididong is a prominent player in the technology and electronics retail business, commanding a significant market share. Thegioididong adopts a multi channel sales strategy, offering a variety of products, and executes a promotional programme to routinely clear inventory during the economic downturn caused by the COVID-19 outbreak. This has resulted in increased inventory costs and reduced operational efficiency, resulting to losses in company performance. Thegioididong has to now optimise their portfolio and enhance the Inventory Turnover, along with implementing an appropriate strategy to boost company efficiency. We provide a very efficient approach for gathering trademarks, using the imprecise probability model and ABC analysis. This methodology employs preliminary data analysis to categorise brands into a cluster of items that may serve as substitutes for one another, hence enhancing the efficiency of the inventory flow ratio. Subsequently, we elucidate the approach focused on cultivating items that possess a competitive edge in the market. By using thegioididong's case study, we want to enhance performance. The data indicated that the Inventory Turnover Ratio has increased by more than two-fold since the beginning. Furthermore, ABC Analysis will assist in formulating strategies for the chosen portfolio list. Presently, a tactic for commodities that are not included in the Optimised Portfolio, if you want to contend with other commodities.en_US
dc.subjectBrand Portfolio optimizationen_US
dc.subjectinventory turnover ratioen_US
dc.subjectFuzzy probabilityen_US
dc.titleBrand Products And Portfolio Optimization: A Case Study Of Thegioididongen_US
dc.typeThesisen_US


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