| dc.description.abstract | This study is intended to investigate the impact of rebranding tactics on customers’
application experiences. There are six independent factors impacting an organization's
rebranding: new brand and service’s proximity, the brand familiarity, brand image,
attachment to the original brand, application attachment, and the comfort of service. The
different independent variable is analyzed to measure the progress in service assessment
given the improvements to the independent variable. To identify the accuracy of the
findings, the sampling procedure was stratified, and the instruments tested based on the
validity test, reliability test, and classical assumption test. The research used a hypothesis
checking approach and a dominant evaluation. Based upon the results of numerous
regression experiments, from six variables, regression research showed that the four of the
six variables had a significant effect on the change in service rating. The independent and
dependent variables are used in a linear relationship, since the dependent variable matches
the direction of the independent variables. The findings suggest that the comfort variable
is the main component in adjusting the service evaluation. | en_US |
