Factors affect consumers' adoption of wearable healthcare technology devices - A research in the context of Ho Chi Minh city

Abstract

Context: In recent years, the demand for wearable devices in Vietnam has risen, and the number of potential customers is mainly due to the potential of improving healthcare efficiency and reducing healthcare costs. Unlike pioneering studies on healthcare wearable devices from a technical perspective, this paper explores the predictors of individuals' adoption of healthcare wearable devices. Aim: The purpose of this paper is to investigate the factors associated with consumer's intention to adopt wearable devices in healthcare and to examine the moderating effect of those elements on consumer's adoption intention. Method: A research model with 6 hypothesizes was derived based on the technology acceptance model (TAM), unified theory of acceptance and use of technology 2 (UTAUT2), and Health Information Technology (HIT). The integrated model and the hypotheses were tested using data collected from a quantitative questionnaire survey in Ho Chi Minh City. 257 final responses were analyzed using Partial Least Squares Structural Equation Modelling in smartPLS software package. Results: This study reveals several main findings: consumer's decision to adopt healthcare wearable technology is positively affected by factors from perceived usefulness, perceived enjoyment, and social influence, while the effect of perceived privacy risk to adoption intention is negative. Moreover, perceived ease of use and health information accuracy affect behavioral intention indirectly through perceived usefulness.