| dc.contributor.advisor | Bui, Quang Thong | |
| dc.contributor.author | Nguyen, Le Quynh Tram | |
| dc.date.accessioned | 2025-02-28T02:34:21Z | |
| dc.date.available | 2025-02-28T02:34:21Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://keep.hcmiu.edu.vn:8080/handle/123456789/6860 | |
| dc.description.abstract | Purpose- This research aimed to explore the factors that make young
Vietnamese adults satisfied towards the usage of food delivery applications. The case
was in Ho Chi Minh city.
Design/methodology/approach- The researcher collected 232 valid
respondents through online questionnaires using convenience sampling. The data was
then analyzed by SPSS software.
Findings- The research proved that hedonic motivation and prior online
purchase experience positively impacted the customer satisfaction. Other remaining
factors were not confirmed to influence the customer satisfaction.
Research limitations/implications- Research limitations and practical
implications were discussed.
Originality/ Value- This study provided managers and decision makers
of food delivery applications more customer insights about young adults in Ho Chi
Minh city, Vietnam, understanding more about which factors make them more
satisfied towards food delivery applications | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Hedonic motivation | en_US |
| dc.subject | Convenience motivation | en_US |
| dc.subject | price saving orientation | en_US |
| dc.subject | time saving orientation | en_US |
| dc.subject | prior online purchase experience | en_US |
| dc.subject | influence of social networking sites | en_US |
| dc.subject | customer satisfaction | en_US |
| dc.title | Factors affecting young Vietnamese adults' satisfaction of food delivery applications - A case in Ho Chi Minh | en_US |
| dc.type | Thesis | en_US |
