| dc.description.abstract | According to Maignan & Ferrell (2001), corporate social responsibility (CSR)
is described as a complex definition with certain elements. The overall cost for businesses
to tackle all facets of corporate social responsibility is, therefore, a substantial sum.
According to Carroll's study in 1991, there are four major types of corporate social
responsibility, which are dramatically significant for clients. The goal of this study is to
establish the connection between various types within social responsibilities and the
loyalty of consumers toward a brand by adding the brand image as an intermediary into
the framework. The study concentrates on an evaluation of corporate social responsibility
based on perception of customers. Therefore, the research is only investigating the role of
legal and ethical responsibility. Thus, the purpose of this research is to examine the
correlation between various types of social duties and brand loyalty of the consumers by
inserting the brand image as a mediator into the framework. Furthermore, the cosmetics
industry is chosen as the focus segment of my research, since it covers all the basic
product types of Strahilevitz & Myers (1998). The data will be gathered through the
online survey, which is the most suitable method within the pandemic. As a result, this
work is intended to be a reference for business managers to improve a suitable CSR
approach that is applicable with the company's market segment. | en_US |
