| dc.description.abstract | This study was conducted with the desire to identify the highlights of Vietnam's
destination competitiveness in the international tourism market and develop them properly.
Consulting from previous studies on destination competitiveness, a suitable model is applied
to examinate the correlation and the intensity of impact on the overall satisfaction of the
attributes of destination competitiveness, along with intention to return and recommendation.
Five attributes of destination competitiveness including core attributes, supporting attributes,
qualified attributes, destination management, and destination brand will be analyzed into
aspects based on theories from original papers; then expressed as statements in a survey to
collect data on these factors. The sample size is of 357 valid responses collected from the target
audience of foreign investors visiting Ho Chi Minh city as the main destination for more than
5 days. The results confirms the significant impact of all five destination competitiveness
attributes on the overall satisfaction, in which the destination brand and the destination
management provide the strongest influence. The study contribution serves as a reference for
practitioners and the agencies responsible for the development of tourism in Vietnam. | en_US |
