THE IMPACT OF CHARISMATIC LEADERSHIP ON EMPLOYEE ENGAGEMENT

Abstract

The study "The impact of Charismatic leadership on Employee engagement" was implemented to measure the impact of the Charismatic leadership’s behavioral characteristic on Employee engagement in Vietnamese enterprises. The research model consists of 5 components and 6 hypotheses developed on the basis of the theory and previous studies regarding Charismatic leadership and Employee engagement. The research uses quantitative method to test the hypotheses and model, with a sample of 290 employees working full-time and part-time in Danang and Hochiminh City. After the process of reliability testing and factor analysis, Charismatic leadership scale consists of 3 components with 13 variables, and Employee engagement scale includes 2 components: Cognitive engagement and emotional engagement with 9 observed variables. The results of hypothesis testing also showed that 3 components: (1) Envisioning, (2) Empowerment, (3) Empathy positively impact both components of Employee engagement. Practically, the study will help leaders know thoroughly the relationship between the behaviors of leaders and employee engagement, at the same time understand the expectations of employees. As a result, managers offer self-development orientation, as well as selection and training solutions for businesses, thereby improving the comprehensive working environment for employees to enhance Employee engagement in the condition of limited resources, while also creating a competitive advantage in human resources for businesses in the current competitive environment.