| dc.description.abstract | The outbreak of COVID-19 has greatly damaged and affected the economy as
well as people's lives. However, it brings a lot of opportunities for the continuous
development of online shopping in Vietnam. Therefore, this study decided to find out
what factors affect the online shopping behavior of Vietnamese customers during the
pandemic. Quantitative method is used mainly in this study, and the survey was
conducted and collected a total of 398, of which are Vietnamese customers who have
participated in online shopping during the COVID-19 period. The results show that eight
factors (Product factor, Price factor, Time saving factor, Payment factor, Security factor,
Administrative factor, Psychological factor, and Perceived usefulness factor) have a
positive influence on customers' online shopping behavior. These findings can contribute
to a comprehensive understanding of consumer behavior, helping companies adjust their
business strategies to respond to customer changes in different social contexts. | en_US |
